Conversion Exporter / Form Feeds / Capturing and Exporting Leads

Capturing and Exporting Leads

Last updated: January 7, 2026

Lead Generation Feeds

Exporting leads is a two-step process: capturing the data and then creating the export feed.

Step 1: Form Tasks (Capture)

Go to Form Tasks and use the Scan Page feature. Enter the URL of your form, scan it, and map the Email, Name, and Phone fields. This tells the plugin to start ‘listening’ for submissions.

Step 2: Conversion Tasks (Export)

Once data is being captured, create a new Conversion Task. Select ‘Form’ as the source and pick your captured form task. You can assign a Fixed Value to these leads to help Google Ads optimize your bidding.

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