Understanding GCLID, GBRAID, and WBRAID

Click Identifiers

The plugin captures three types of IDs to ensure attribution works across all devices and browsers:

• GCLID: The standard Google Click ID.
• GBRAID & WBRAID: Used for iOS and privacy-restricted environments.

The Capture Process

The plugin uses a JavaScript listener to grab these IDs from the URL the moment a user lands on your site. These IDs are stored in Cookies and Local Storage. This ensures the ID persists even if the user leaves the site and returns later to complete a purchase or form submission.